Tag Archives: Media

Jennifer Lopez Pays Tribute to Celia Cruz at AMAs 2013

25 Nov

The most talked about performance at last night’s American Music Awards, without a doubt, belongs to Jennifer Lopez!

Her tribute to the “Reina de la Salsa”, Celia Cruz, had everyone in the crowd doing more than just a two-step. From a Latina’s perspective, the most beautiful thing about this performance was that it blended what our parents and grandparents grew up listening to and what I have grown up to. It blended decades of Latin music and, in particular, represented the integration of Latin and North American culture. If you grew up in a Latin household, Celia Cruz is no foreign name! Of course, in today’s media, neither is Jennifer Lopez!

See the full length performance below:

Jennifer Lopez is a top name when it comes to entertaining the audience, bringing us top notch performances and providing a brilliant spectacle. She has amazed us for years; from her early days dancing “In Living Color”, to her acting debut in Selena, to the 2013 AMAs. From today’s media frenzy, there is no doubt there is much more to come from her!

Celia Cruz is the top female in Latin music. Her legacy is one that cannot be overcome! As much as I liked Jennifer’s performance, I would have liked to see more Latina entertainers taking part in this performance. For example, Olga Tañon and/or Gloria Estefan would have blown the roof off the AMAs. Their voices would have better reflected the talent that Celia Cruz brought to the music industry. Having them on stage together would truly be the epitome of Latina empowerment in the music industry. Who knows, maybe the Latin Grammys have that up their sleeve for an upcoming year. We can only hope!

Overall, I’m super delighted that the Latin American culture was highlighted in such a beautiful way. I particularly love how welcome it was, not only by everyone at the venue, but by the audiences at home and the media. I’m proud that our culture has come such a long way in the North American media; from the past days of Celia Cruz to the current days of Jennifer Lopez.

Con Amor,
Christie

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Jack & Jones Media Preview at Yorkdale Shopping Centre

20 Oct

2013-10-17 20.40.38The newest Jack & Jones location, which opened at Yorkdale Shopping Centre on Friday, October 18th, 2013, was welcomed with a massive line of shoppers that could not wait for the doors to open.  The $1 denim promotion for the first 50 customers in line was most definitely a huge incentive for a shopping trip to the new store!

On Thursday, October 18th, 2013, the media was invited for a sneak peek at the newest location which featured a presentation of the latest trends and newest collection; as well as delicious hors d’oeuvres, drinks, music and mingling.

I have been a fan of Jack & Jones from when I was first introduced to the brand when I styled a few looks for a project I was working on for Bramalea City Centre in Brampton, Ontario last year. I love how versatile they are with their pieces. Men don’t have to have a set style to shop there; from their Premium by Jack & Jones collection to their Originals by Jack & Jones collection, it’s all under one roof.

Jack and Jones Collage 1

The Yorkdale Shopping Centre location is my favourite for their rustic touches and the way their store has been laid out. I spoke to the Manager of Visual Merchandising who seems very caring of the look of the store as it was evident he took a lot of pride in his work and was even open to suggestions.

Jack and Jones Collage 5

Below is a glimpse of what the new store has to offer:

Jack and Jones Collage 3
The Originals by Jack & Jones collection is described as hip and trend-driven. It’s for the guy on-the-go who is laid back, yet has a unique style. The pieces remind me London street fashion; and I personally love it! Whether you are attending class or going for a walk down Queen St. West, the Originals by Jack & Jones collection is for you!

The denim section, I believe, is the highlight of the store. There are various styles, cuts and washes to suit any look that you are going for. I would definitely recommend taking some time to get fitted for the best style for your comfort and preference. The sales associates definitely seemed to be on their toes when it came to fit!

Jack and Jones Collage 2

The footwear section was another highlight of the store. I LOVE a good boot! Especially when it is paired with a great fitting pair of jeans! The wide variety of styles, from runners to dress shoes, complimented the pieces throughout the store very well. In other words, it would be difficult for me to leave without a pair of shoes to match any other purchases. But that’s not a bad thing, is it?

2013-10-17 20.27.52 (1)
The Premium by Jack & Jones collection made an immediate fan out of me. Must have been the prints of the dress shirts, to the fabrics, and stand out pockets on the jackets from the multiple tones used. The variety of bow ties were a plus! I really enjoy the European influences that were evident throughout the collection. The icing on the cake is the Christopher Walken appearance on their campaign video, “Made From Cool”. Craftsmanship and dedication are definitely a clear feature of this collection.

Jack and Jones Collage 4
With the cold weather coming up, Jack & Jones had various options for winter wear. The soft interior lining of the winter coats is definitely going to keep you warm this winter. For fall, their vests and lighter jackets were very fitting of this season’s trends. Grey, navy and black were the dominant colours. The  yellow and maroon hats and scarves highlight the darker winter wear colours.

Overall, the media preview seemed to be a success. Kudos for the delicious chocolate covered strawberries and great service! I definitely recommend you visit the store for yourself as there is so much more to see beyond the images. So much more to shop for too!

With Love,
Christie

Passes on Sale for S/S 2012 LG Fashion Week

1 Oct

Daddy Yankee “Prestige Tour 2011” Press Conference

19 Aug

On July 22nd, 2011, a press conference was held in Toronto as part of Daddy Yankee’s Prestige Tour 2011. Media from all over Toronto, from TLNTV to What’s Good Toronto, attended the press conference to get an up close and personal insight as to the successful singer’s tour among other projects that he is currently working on. Daddy Yankee, a world recognized Puerto Rican reggaeton artist, was in Toronto for the first time in his career for a long awaited performance at the Powerade Centre on July 23rd, 2011.

Toronto based artist and president of Crown Entertainment, Fito Blanko, was the host for the evening. Crown Loyalty Entertainment partnered with Mynt Entertainment in order to produce the much anticipated event; as well as with Icaro which is Daddy Yankee’s official booking agency. It is amazing to finally have Daddy Yankee in Toronto and particularly be a part of all the events surrounding his visit.

As professional as all the media representatives were in attendance it was hard to hide the excitement that everyone felt to get a closer look at Daddy Yankee. He entered the room with a bright smile and right away was ready to take on all of our questions; both in english and in spanish. DY spoke of the fuel that he obtains from being true to himself, as well as the energy that the fans and family bring him to perform every day to its fullest. DY also discussed the critical need for artists to recognize their talents and use them to the fullest; which he stated as key features of forming a great artist. Previous work was discussed such as his movie, Talento De Barrio, which was the highest grossing film in Puerto Rico; and new projects were also brought up like an upcoming album which will feature many collaborations with various artists. Charity projects by the artist were also talked about, such as Corazon Guerrero, which is his personal charity that collects funds to aid youth with post secondary scholarships. From noticing that youth were an important aspects of Daddy Yankee’s views, I asked him what his message was for Latin American youth in North America were; since Latino youth have one of the highest drop out rates and are portrayed as causing trouble within their communities. Daddy Yankee responded that it was important for youth to keep their family close, stay in school and keep the belief in God close to you. He then went on to discuss the importance of an education beyond high school for people to be truly successful in life; this showed the substance beyond the artist and the  care that he has in his audiences and fans. In relation to the messages that the audiences receive from the artist, a media professional asked  about the music ratings and explicit lyrics that are linked to Daddy Yankee’s music; which he replied by stating the similarities between music and movies in the way that some are rated G, PG, R and so on. Another question that I asked the artist in relation to his music was related to the reasons behind him being so true to his spanish roots when it came to the language of his music; particularly with all the pressures that Latin American artists have to produce english albums when trying to break into the North American markets. He responded that by stating that he wanted to conquer with his own roots and performing in spanish also gives him a chance to perform with different types of cultures and artists from different backgrounds since music is universal. Last but not least, a question that many people have debated and discussed was brought up; is reggaeton dead? Daddy Yankee responded this by stating that reggaeton has changed and evolved in a snowball kind of effect; yet no matter what it will keep it’s roots as 100% musica de la calle (musica of the streets).

Daddy Yankee was very welcoming to everyone’s questions, answered all of them the best way that he could and explained himself thoroughly. It was truly a pleasure to interact with the artist and hear his perspective on many aspects of his industry and life. Fito Blanko was also great in that he was out in the lobby of the press conference room socializing with everyone which truly showed how down to earth these two artists are. I had a chance to chat with Fito Blanko, we are in the image above, who was super pumped for the event; particularly to be performing at the concert with El Cata. I am personally very grateful that Fito Blanko and Crown Entertainment made this huge event happen since it was long overdue! For more details on the concert itself check out the following blog post!

Love,
Christie

Spotlight: Fashionights.com

20 Oct
Julio Reyes-Cocka (Fashionights.com) with Coco Rocha

 

For one of the best blogger coverages of events in and around the city of Toronto, one of the sites to visit hands down is Fashionights.com.

Julio Reyes-Cocka founded this site for the mere love of fashion and its culture within the city of Toronto. He works along with the lovely Jessie Gu, the newly added Andrea Marchioni, and the fabulous Nicholas-Sean.

Julio, along with his team, take pride in the works they do and the brand that is forming out of Fashionights.com. The well rounded team cover the best of events, social scene, fashion, beauty, exclusives and art to just name a few of the components of the website. As it is specified on their website, Fashionights brings you the Toronto fashion scene on a whole new level.

So check out Fashionights.com to keep updated with the best of fashion and entertainment within the city, particularly when it comes to LG Fashion Week since they have full show coverage and wonderful opinions on the shows and surrounding events.

With Love,

Christie

Back to School Fashion Commercials…Yay or Nay??

1 Sep

 So the time of the year has come around where kids are to go back to school. We know this mainly because of the commercials that play on tv, which lead us to the notebook and pencil crayon packed sections at the front of the department stores. When I  see these back-to-school commercials on tv I can’t help but wonder about the message they are sending the kids watching, since most of them promote the idea that school is more of a fashion show rather than a learning institution.

These commercials directly target the elementary and high school age groups, since it is evident that the college/university age group is less likely to buy into this, and kids are an easier target when it comes to consuming what seems to be “cool”. The following is a commercial targeted at the elementary school age group by for Macy’s:

In this commercial it is clear that the advertisers attempt to take advantage of the “High School Musical” fad created by Disney in order to get kids to buy into these clothes since every kid wants to fit in and be “cool” when in school. I can say this confidently since it wasn’t too long since I was in school myself and I know there is a great pressure to try to fit into the popular brands of that time or styles. I give Macy’s credit since they do have affordable pieces that don’t make it too difficult for a parent to purchase the items for their child, but I do disagree with the influence that they want to have on our children that back-to-school is more about fashion than their studies. Another commercial I found, which targeted more of the high school age group, went beyond to make back to school fashion literally look like a couture fashion show:

This commercial by Scheels directly targets the feelings of high school girls towards school and takes advantage of this by showing the “prep” procedures that it can take for a girl to get ready for class. Reality is that, unlike the commercial portrays, girls do not have hair and makeup artists to aid them in prepping for class so they are setting up an unrealistic image of what girls should look like for school. Like Macy’s, Scheels is an affordable alternative to back to school fashion but once again there is the issue that school should not solely about fashion but about learning. But of course, learning is not fun! Right?

I understand that  companies like Macy’s and Scheels need to make a revenue and this is a booming time of the year to go beyond their average earnings and children are a great target to achieve this. Yet I don’t know how much I agree with the idea that they promote to children which is that school is about fashion, forget learning. Funny thing is that I used to buy into these commercials and even circle the pages on the Sears catalogue as to what pieces I wanted my parents to buy for me for back to school. But now that I have grown out of this and see the reality of these advertisements, and it’s not that I completely disagree but I do see an issue with the way school is being portrayed by these commercials.

With Love,

Christie