Tag Archives: Lanvin

Lanvin’s Thoughts on H&M Collaboration

2 Nov

With Love,

Christie

Advertisements

Lanvin for H&M

2 Nov

Lanvin will be collaborating with H&M in a line that will be released in North American on the 20th of November and we can NOT wait! In the past, designers like Jimmy Choo, Stella McCartney and Karl Lagerfeld have collaborated with H&M to bring us high fashion designs at affordable prices. Now Lanvin has decided to join the above designers to mix both components of high fashion and fast fashion; since the reality is that 95% of women cannot afford Lanvin, so the fashion house is allowing us to have a taste. Click here for the official Press Release for this collaboration. Below is a video to get you even more excited for this collaboration, which was recently released to aid in the promotion process of the campaign:

This collaboration began with H&M’s approach to the fashion house with the idea, even though Lanvin is not known for mass market collections. Yet as the artistic director for Lanvin, Alber Elbaz, explains he was intrigued with the idea of H&M going more luxury, rather than Lanvin going more public. Elbaz went on to explain that he chose to go with the idea since it was not about being “cool” and what is cool at the moment, it was more of the relevance of the idea to fashion and its timing. He was quoted saying, “This has been an exceptional exercise, where two companies at opposite poles can work together because we share the same philosophy of bringing joy and beauty to men and women around the world,”. This is exactly what this joining of forces is about, it is about the idea of bringing that Lanvin lifestyle, to a certain extent to the general public, while still keeping the idea of Lanvin as a luxury brand.

Check out the H&M website for more on, not only was else the store has to offer, but click here for the particular Lanvin section of the website where there is an insightful video on the designer’s thoughts on the collaboration.

With Love,

Christie

*Images: Vogue.com