Tag Archives: Communications Industry

Internship Opportunity – Butter PR

9 Mar

A unique PR internship opportunity has come up and I had to share it with everyone! I was forwarded this email by Magnet Creative and figured it would be a great opportunity to get a different aspect of the PR industry than what we are regularly used to, the food industry. Good Luck!

With Love,


Butter Public Relations: Internship Opportunity (Part-time)

15-20 Hours per week for 3 months
Ideally between the hours of 10 and 2 – 3 days a week: Mon/Weds/Fri preferred.
Open to current marketing, communications or public relations students or recent graduates only
High standard of quality and work ethic is a must
Appreciation of many different types of music and able to deal with repetitive pop and indie rock tracks.
Strong writing, research and fact-checking skills
Overall wicked / positive / problem solving / perceptive attitude.
Exceptional knowledge of food, the Canadian food market, chefs, restaurants, media, food events and key players
Practical public relations, event management and people skills are a huge bonus
Socially capable of handling yourself autonomously at various events
Intermediate computer skills are essential: Photoshop, Excel, Word, WordPress, Excel, Illustrator and Excel (we mentioned excel right?)
Social Media savvy in a professional capacity (Facebook, Twitter, Youtube, WordPress, Tumblr, Linked In)
Must be comfortable working remotely or from a home office setting.

Current resume shouldn’t be longer than two pages in PDF format, not written in Times New Roman.
Cover letter must answer the following questions:
Why do you want to work for Butter PR?
What types of blogs interest you, what is the name of yours?
What types of Social Media do you use?
What is the name of your favourite restaurant?
Name your favourite meal?
Do you cook?
On average how much time do you spend on Tumblr?
What is your favourite kitchen tool and why?
Separate from your cover letter and resume, write a review of your favourite restaurant in no more than 200 words. If you want to include a photo of the restaurant, provide the appropriate credit.
In 50 words or less tell us your 5 year career goal.

Please send above items to info@butterpr.ca with the subject “BUTTER INTERN”
Deadline to apply is Wednesday, March 16, 2011 5:00p.m. EST.
Do not send your resume using a Hotmail account
Only those who meet the qualifications and are being considered will be contact. Thank you for your interest.


Kelly Cutrone vs. She Does The City

21 Jul

As many of us know, Kelly Cutrone, the author of “If You Have To Cry Go Outside”and owner of PR Firm “People’s Revolution”, is to make a stop in Toronto as part of her book signing tour. Kelly was scheduled to arrive in Toronto on March the 14th and attend interviews with different media outlets, some of the appearances include MTV and a book signing at the Eaton Centre.

Kelly was set and scheduled to do an interview for the blog, “She Does The City”; both which I follow and maintain updated with via Twitter. The situation turned ugly when “She Does The City”tweeted about the potential interview with Cutrone stating, “Interviewing Kelly Cutrone on Monday. Got any questions for the wicked witch of PR?”. Kelly quickly responded upon discovering this insulting tweet, since she constantly checks any updates related to People’s Revolution and Cutrone herself. Kelly replied to the tweet “@shedoesthecity ask her why she cancels interviews with people who call her a wicked witch – write your own piece – i am not giving you 10-15 minutes of my fucking precious time”.

Since then, “She Does The City” has released an apology on their website(http://www.shedoesthecity.com/scribble/2010/03/12/kelly_cutrone_aint_nothin_to_fuck_wit) since it is evident that everyone who is anyone, or no one for that fact, in this business NEEDS to be in Kelly’s “good books”. As mentioned before, I follow both on Twitter, and prior to this clash I saw the tweet and thought to myself, “I really don’t think Kelly will like this, It’s disrespectful” and a couple of hours later, I heard the news of the cancelled interview.

I believe that regardless of who your are and what your position is, business is business, and it is essential to maintain a certain level of professionalism regardless of what field you are in. As much as I love the blog page and follow it, in this case for “She Does The City” it was an open mouth-insert foot situation and from this we are learning the lesson to watch what we say and never ever get too “fresh”, particularly with Miss Cutrone.

With Love,

* For those who are interested, here is a Twitpic and proof of the exchange in words between the two parties. http://twitpic.com/184dzb

***This article was originally written by me on March 15th, 2010 at the height of the issue. I chose to publish it now since it is a reflection of a mistake many do make and this situation teaches us a brilliant lesson for us to take with us in our professional careers.

Do It Yourself PR: Press Release 101

20 Jul

I ran into this on another blog. I found it extremely useful and informative and figured it could be of help to someone else 🙂


With Love,


Credit: Young, Fabulous & Self Employed Blog

I Introduce You To…

24 Jun
….Me! 🙂

I’m Christie and I like to consider myself  an aspiring Public Relations mogul. Yes, I do want to be a big deal in the industry, I want my name to be known in a very successful way and I want to be the “go to” girl for the industry’s biggest names.

I am a young girl with huge goals, dreams and aspirations; I wanna do and conquer all! To some this may seem very ambitious, but that’s exactly what I am. Ambition is a very important characteristic to have; if you dream big and act to achieve big, then you will get big.

I took interest in PR in a very random way. It started when one day, years ago (while I was convinced I wanted to get into law), I watched the movie “Jersey Girl”; particularly the scene where Ben Affleck’s character directs the press and I thought to myself “What is that career? That’s what I want to do!” but I left it at that. Then I got addicted to Sex and the City and once again I wanted to follow in the foot steps of Samantha Jones (career wise, not dating wise). Following that, I went to college for a Liberal Arts program where in the same week I did a presentation and my prof assured me I had everything it took for a career in PR, my good friend Karla suggested I get into PR cause my perssonality fit the profile perfectly. I did my research on the career and decided PR is where I belong :).

From there I applied to York University where I am currently double majoring in Communications and Sociology, as well as am in the process of obtaining a certificate in spanish. On the side I have dipped my little feet in the PR industry by volunteering at Toronto Fashion Week under Brill Communications, a pr agency in charge of Toronto Fashion Week. I have also volunteered in other smaller fashion shows that they have worked with within the city and have loved every second of it.

So here is my brief introduction to the life of a classy, fabulous and aspiring PR mogul. Hope you enjoyed reading and I’m sure you will learn much more about me in the blog posts to come.

With Love,