The newest Jack & Jones location, which opened at Yorkdale Shopping Centre on Friday, October 18th, 2013, was welcomed with a massive line of shoppers that could not wait for the doors to open. The $1 denim promotion for the first 50 customers in line was most definitely a huge incentive for a shopping trip to the new store!
On Thursday, October 18th, 2013, the media was invited for a sneak peek at the newest location which featured a presentation of the latest trends and newest collection; as well as delicious hors d’oeuvres, drinks, music and mingling.
I have been a fan of Jack & Jones from when I was first introduced to the brand when I styled a few looks for a project I was working on for Bramalea City Centre in Brampton, Ontario last year. I love how versatile they are with their pieces. Men don’t have to have a set style to shop there; from their Premium by Jack & Jones collection to their Originals by Jack & Jones collection, it’s all under one roof.
The Yorkdale Shopping Centre location is my favourite for their rustic touches and the way their store has been laid out. I spoke to the Manager of Visual Merchandising who seems very caring of the look of the store as it was evident he took a lot of pride in his work and was even open to suggestions.
Below is a glimpse of what the new store has to offer:
The Originals by Jack & Jones collection is described as hip and trend-driven. It’s for the guy on-the-go who is laid back, yet has a unique style. The pieces remind me London street fashion; and I personally love it! Whether you are attending class or going for a walk down Queen St. West, the Originals by Jack & Jones collection is for you!
The denim section, I believe, is the highlight of the store. There are various styles, cuts and washes to suit any look that you are going for. I would definitely recommend taking some time to get fitted for the best style for your comfort and preference. The sales associates definitely seemed to be on their toes when it came to fit!
The footwear section was another highlight of the store. I LOVE a good boot! Especially when it is paired with a great fitting pair of jeans! The wide variety of styles, from runners to dress shoes, complimented the pieces throughout the store very well. In other words, it would be difficult for me to leave without a pair of shoes to match any other purchases. But that’s not a bad thing, is it?
The Premium by Jack & Jones collection made an immediate fan out of me. Must have been the prints of the dress shirts, to the fabrics, and stand out pockets on the jackets from the multiple tones used. The variety of bow ties were a plus! I really enjoy the European influences that were evident throughout the collection. The icing on the cake is the Christopher Walken appearance on their campaign video, “Made From Cool”. Craftsmanship and dedication are definitely a clear feature of this collection.
With the cold weather coming up, Jack & Jones had various options for winter wear. The soft interior lining of the winter coats is definitely going to keep you warm this winter. For fall, their vests and lighter jackets were very fitting of this season’s trends. Grey, navy and black were the dominant colours. The yellow and maroon hats and scarves highlight the darker winter wear colours.
Overall, the media preview seemed to be a success. Kudos for the delicious chocolate covered strawberries and great service! I definitely recommend you visit the store for yourself as there is so much more to see beyond the images. So much more to shop for too!